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The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally. After months of speculation bordering on hype, the 4th Penguin update (dubbed “2.0” by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level. This was not the “everflux” many people had expected after Panda #25.

Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning “” for some organic traffic. Google rolled out another post-“flux” Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

MozCast and other tools tracked a massive, multi-day spike that kicked off around May 17th. This preceded a sustained period of high algorithmic flux that may not have settled down for months. Rankings showed a spike in volatility around February 20th, which quickly settled down, sometimes signalling a targeted algorithm update.

We’ll replenish 120% of the water we consume by 2030, and we’re actively supporting water security and ecosystems where we operate. In honor of Vanessa Fox leaving Google, the “Buffy” update was christened. No one was quite sure what happened, and Matt Cutts suggested that Buffy was just an accumulation of smaller changes. Google released their monthly Search Highlights, with 39 updates in May. Major changes included Penguin improvements, better link-scheme detection, changes to title/snippet rewriting, and updates to Google News. Google rolled out another Panda data refresh, but this appeared to be data only and had a much smaller impact than Panda 3.7.

Google Cloud – Service for businesses to store data and run applications in the cloud, and backup and disaster recovery. Google Alerts – Create alert text messages sent to an e-mail address each day or as it happens of web searches, news searches, etc. Take control of your codebase with automated testing, developer tooling, and everything else you need to build production-quality apps. Our ambition is to maximize the reuse of finite resources across our operations, products, and supply chains and enable others to do the same.

SEOs reported a major update that seemed to strongly favor big brands. Matt Cutts called Vince a “minor change”, but others felt it had profound, long-term implications. This time, real-time search was for real- Twitter feeds, Google News, newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPs.

Install Chrome OS Flex now and experience the benefits of Chrome OS for Macs or PCs. We’re working to ensure all of our products support your digital wellbeing. The first step toward digital wellbeing is often understanding more about how you interact with technology in the first place. The dashboard gives you a daily view of how often you check your phone and how frequently you use different apps. Get advanced Google Ads support and access to product resources to bolster client success.

We reimagine technology across all areas of Computer Science research. Google Research tackles challenges that define the technology of today and tomorrow. We’re creating a library of open educational resources so that anyone can start learning, building, and problem-solving with AI. Our research groups are advancing the state of the art in computer science and making discoveries that empower billions of users every day. From our products to our open-source platforms, we’re working to ensure that the benefits of AI are accessible to everyone.

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